We have built a reputation as a premium supplier of choice for brands across Belgium looking for a private label solution for cold pressed juice.
We are proud to be a belgian manufacturer with all our products being made on site in Brussels.
We produce juice, mocktails, fonctional shots, ginger concentrate and lemonade.
Our fresh production process is completely raw – with no pasteurisation or freezing.
We also offer the manufacturing of HPP products. High Pressure Processing is the technology of choice for many of the top juice brands around the world, offering an extended shelf life for juice products.
We master the pasteurization in-house. Thanks to the chamber pasteurization system, we have a precise control on the scales at any moment of the process.
Thinking of launching a new trendy product ?
Trust Misuko for your production, our team is at your disposal to make your project real !I'm taking the step
We take care of everything
As a growing company within a constantly changing industry, innovation is at the heart of what we do. We can offer expertise from technical advice to packaging solutions to help create and refine outstanding products.
Stay focus on what you do best
Let us help you with your production. We are expert in this. Stay focus on your development : Brand image, Marketing, Sales, Growth, ...
A strategic position
Our production workshop is located in Brussels, the heart of Europe. A strategic position for your logistic.
A product that reflects your image
Contact our account manager who will explain in more detail all the possibilities to create a product that suits you. We offer a wide range of bottles, labels, stoppers and cardboard boxes.Contact us
Step 1 : Study your market and get to know it
As with all product launch projects, market research is essential to identify the risks and opportunities you are likely to face. It is generally divided into 4 parts: the study of the sector, the demand, the offer and finally the environment.
Step 1.1 : Analysis of the beverage sector
To start with, it is first of all necessary to get information about the beverage market in a global way: market volume (turnover, quantities sold...), main actors, trends, probable evolutions. To do this, you can ask yourself the following questions to evaluate the market and its future potential : What is the volume of the market for your beverage (in terms of turnover, customers, quantities sold...)? What are its prospects for the coming years? What are the current trends in the market? What are the products offered on the market? Who are your direct or indirect competitors? What do they offer?
Step 1.2 : Analysis of the demand and trends of beverage consumers
The objective of the demand study is to identify the profile of your future buyers, to estimate their number and their expectations in terms of beverages : Who consumes beverages like yours: age, gender, socio-professional category, household size, etc. How often, where, and when are drinks consumed: at the coffee shop with friends, at snack time with the kids, at home, etc. What are the criteria influencing the purchase decision: taste, price, festive aspect, healthy aspect, etc. Who makes the purchase: the person consuming, the parents for the children, a person making a gift, etc.
Step 1.3 : Supply-side analysis : beverage manufacturers
The offer analysis consists of studying in detail what your competitors already offer in the market. Here's a sample list of questions to ask yourself to study the offer : Who are my competitors? Who are the latest entrants? What is the depth of their range? What is their pricing strategy? Where are their beverages made? How are they distributed? How do they communicate? How can I offer something different or better than them?
Step 1.4 : Environmental scan : Don't forget before creating your beverage
The environmental scan consists of analyzing the factors that may influence your market, such as regulations or technological developments. To find out more, ask yourself the following questions: What are the latest innovations in the beverage market? What is the regulatory environment in your target market? What are the trends in the evolution of legislation? Are there any barriers to entry?
Step 2 : Build a robust business plan around your beverage brand
First, the business plan of your beverage brand aims to evaluate the profitability potential of your project as well as its financing needs. Secondly, it will serve as a presentation file to convince potential investors as well as your future partners. It must be structured around the following 3 parts: 1st part: presentation of the project, the market and the strategy, 2nd part: presentation of the project leader, the team and the structure, 3rd part: financial forecasts.
Step 3 : Choose carefully who to work with for the formulation of the recipe(s), the production and packaging of your beverages
After having realized your business plan, it is now time to tackle a crucial step: the choice of your provider for the formulation and packaging of your drink. The best way to do this is to call upon a research and development laboratory specialized in beverage formulation. If possible, the latter should be able to accompany you in all the steps of the beverage creation, namely : The elaboration of the specifications (choice of ingredients, packaging, budgeting, price and marketing positioning...), the formulation of your drink (recipe creation, samples, microbiological stabilization...) according to the expectations of your target and its tastes, the production (raw material sourcing, bottling, packaging...), the logistic (delivery in Beligum and abroad, full truckload, freight, export...). Misuko can help you with all these points, contact us.
A young Belgian brand of ginger concentrate
"I only had a vague idea in my head of what I wanted. I wanted to differentiate myself from the competition, as I was not satisfied with what was on the market. Thanks to the valuable advice of the Misuko team and after a few back and forth meetings, we created a recipe that suited me perfectly. I advise any brand wishing to entrust its production to a serious and competent team!"
A mocktail brand that everyone loves
"My previous supplier was not flexible enough. The minimum quantities requested were impossible for our brand, so we were put in contact with Misuko via word of mouth, and we are very satisfied! Quality products, respect of timing, a team available and open to discussion. I can only recommend their services!"
A well established juice brand on the Belgian market
"I was finding it difficult to manage my productions in-house, while still focusing on quality marketing. I was contacted by Misuko, we discussed the possibilities and after a short reflection, we decided to outsource all our juice production to them. It was the best decision we could have made!"
A strategic position
Our production workshop is located in Brussels, the heart of Europe. A strategic position for your logistic !
A la carte services
Some of our customers come to us with a well-designed product ready to be bottled, others have only a base and ask us to improve their recipe by adding one or another spice. Some only need bottling and pasteurization, others on the other hand ask for a service of transformation, pressing or assembly. Everything is possible at Misuko. While respecting your specifications, we take each request seriously. We see each project as a new challenge, making our service grow!
A flexible production line for a wider range of services
We work on a production line that we set up to be flexible. According to your needs, we can press fruits and vegetables, we can filter more or less to keep the pulp or to have a product as liquid as possible, we can bottle from 50 ml to 1 L, we can work with plastic caps, aluminum caps, of all colors, we can label square bottles, round bottles, flasks, ... What if we don't have the machines for your product yet? There is always a quick solution, we take every new request as a way to improve and complete our services.
Several types of bottles depending on the expected result
For some of our customers, we work in PET plastic bottles, and treat the juice by high pressure. For others, we work with glass bottles and pasteurize the products via a pasteurization chamber, by flowing hot water on the bottle. This allows to pasteurize the container and the content at the same time, without damaging the liquid.
Our range of non-alcoholic drinks.Discover our range
So, convinced? Contact our professional client manager!
He will be happy to answer all your questions and give you a personalized offer.Shall we call you?