As with all product launch projects, market research is essential to identify the risks and opportunities you are likely to face. It is generally divided into 4 parts: the study of the sector, the demand, the offer and finally the environment.

To start with, it is first of all necessary to get information about the beverage market in a global way: market volume (turnover, quantities sold...), main actors, trends, probable evolutions. To do this, you can ask yourself the following questions to evaluate the market and its future potential : What is the volume of the market for your beverage (in terms of turnover, customers, quantities sold...)? What are its prospects for the coming years? What are the current trends in the market? What are the products offered on the market? Who are your direct or indirect competitors? What do they offer?

The objective of the demand study is to identify the profile of your future buyers, to estimate their number and their expectations in terms of beverages : Who consumes beverages like yours: age, gender, socio-professional category, household size, etc. How often, where, and when are drinks consumed: at the coffee shop with friends, at snack time with the kids, at home, etc. What are the criteria influencing the purchase decision: taste, price, festive aspect, healthy aspect, etc. Who makes the purchase: the person consuming, the parents for the children, a person making a gift, etc.

The offer analysis consists of studying in detail what your competitors already offer in the market. Here's a sample list of questions to ask yourself to study the offer : Who are my competitors? Who are the latest entrants? What is the depth of their range? What is their pricing strategy? Where are their beverages made? How are they distributed? How do they communicate? How can I offer something different or better than them?

The environmental scan consists of analyzing the factors that may influence your market, such as regulations or technological developments. To find out more, ask yourself the following questions: What are the latest innovations in the beverage market? What is the regulatory environment in your target market? What are the trends in the evolution of legislation? Are there any barriers to entry?

First, the business plan of your beverage brand aims to evaluate the profitability potential of your project as well as its financing needs. Secondly, it will serve as a presentation file to convince potential investors as well as your future partners. It must be structured around the following 3 parts: 1st part: presentation of the project, the market and the strategy, 2nd part: presentation of the project leader, the team and the structure, 3rd part: financial forecasts.

After having realized your business plan, it is now time to tackle a crucial step: the choice of your provider for the formulation and packaging of your drink. The best way to do this is to call upon a research and development laboratory specialized in beverage formulation. If possible, the latter should be able to accompany you in all the steps of the beverage creation, namely : The elaboration of the specifications (choice of ingredients, packaging, budgeting, price and marketing positioning...), the formulation of your drink (recipe creation, samples, microbiological stabilization...) according to the expectations of your target and its tastes, the production (raw material sourcing, bottling, packaging...), the logistic (delivery in Beligum and abroad, full truckload, freight, export...). Misuko can help you with all these points, contact us.